How much to spend acquiring a customer

<p>Topics this week:</p><ul> <li>Figma got acquired by Adobe AND I DONT WANT TO TALK ABOUT IT I'M NOT CRYING YOU'RE CRYING SHUT UP YOU'RE NOT MY REAL DAD</li> <li>Rick spent a week in Cancun and soaked up some sweet business wisdom</li> <li>Tyler is experiencing a period of calm at work and has done some coding for the first time in a long time</li> <li>LACRM decided not to hire interns next summer</li> <li>Rick and JD planned their marketing blitz</li> <li>Tyler gives an update on his work to make LACRM into a platform for API integrations</li> <li>We discuss how a company should decide what they're willing to spend on customer acquisition</li> <li>Tyler heard a new take on what "product-led growth" means from <a href="https://www.lennyspodcast.com/how-to-build-a-powerful-marketing-machine-emily-kramer-asana-carta-mkt1/">this podcast episode</a> </li> </ul>