How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media) #2016

<p><span style="font-weight: 400;">In episode #2016, Eric talks with Alex Lieberman about how Morning Brew grew into a $75M+ email juggernaut, and the future of media. Morning Brew is a media company that has redefined the business news landscape through approachable, digestible, and downright funny content! Co-founded by Alex Lieberman and Austin Rief in 2015 at the University of Michigan, the company has grown from producing an exceptional daily newsletter for business leaders, to so much more. Tuning in you’ll hear from Alex about how they built Morning Brew from the ground up, their continually evolving marketing strategies, and what it was like selling a controlling stake of the company to Business Insider. We talk about the role of paid acquisitions and growth marketing, and Alex recounts how one of their most successful creative ads led to them transitioning from Facebook adverts to using influencers on TikTok and YouTube. Alex also shares the details of how he started the Founders Journal Podcast and gives listeners a sneak peek into his upcoming podcast called Imposters, where he interviews esteemed athletes, artists, and business leaders about the biggest challenges they’ve faced in their lives and careers. Make sure you tune in for this thought-provoking and exciting conversation to learn more about what it takes to build a successful media company!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:20]</strong> <span style= "font-weight: 400;">Today’s topic: How Morning Brew Grew Into A $75M+ E-mail Juggernaut (And The Future of Media).</span></li> <li><strong>[01:02]</strong> <span style="font-weight: 400;">Get to know today’s guest, Alex Lieberman, and how he created Morning Brew. </span></li> <li><strong>[02:32]</strong> <span style="font-weight: 400;">Some of the reasons why Morning Brew grew as quickly as it did.</span></li> <li><strong>[03:36]</strong> <span style="font-weight: 400;">The role of paid acquisitions, growth marketing, and good relationships.</span></li