How mental availability helped Guillaume Moubeche grow Lemlist from $0 to $10 million in revenue

<p><strong>Key Points:</strong></p><ul> <li>Guillaume talks about Lemlist's USP as email personalisation, rather than automation (00:54)</li> <li>I give my thoughts on feature-based differentiation as a way of breaking into a market (03.31)</li> <li>Guillaume talks about the company's exponential growth over the years (05:05)</li> <li>Guillaume talks about marketing, blogging and building communities on a lot of channels to build lead profiles and mental availability (06:37)</li> <li>I give my thoughts on building a social media presence as a newcomer to a field (08:41)</li> <li>Guillaume discussed Lemlist's transparency on social media, and learning with their audience to build a community (09:31)</li> <li>I give my thoughts on building a strong digital presence by holding strong, controversial opinions and powerful storytelling (12:17)</li> <li>Guillaume discusses tapping their community for feature ideas, and turning their engagement into a product advantage (13:14)</li> <li>Guillaume talks about the various ways the company built its presence in the early days (15:55)</li> <li>I give my thoughts on mental availability, with a clip from the term's creator, Byron Sharp (18:52)</li> <li>Guillaume talks about building the personal brands of Lemlist employees as experts in their own fields (21:18)</li> <li>I give my thoughts on company brands building up the personal brands of their people (24:01)</li> <li>Guillaume talks about Lemlist's strategy and having the confidence to be approachable, friendly, and not compare themselves to what the competition are doing (24:40)</li> <li>Guillaume gives his thoughts on niching down on SMBs, and not encouraging enterprise customers (27:54)</li> <li>I give my thoughts on focusing in on the ideal customer (30:34)</li> <li>Guillaume reveals where the company is headed in the years to come (31:59)</li> <li>Wrap up (33:46)</li> </ul><p><strong>Mentioned:</strong></p><p><a href="https://www.hubspot.com/">Hubspot</a><br><a href="https://www.salesforce.com/">Salesforce</a><