How Marketing Can Help Sales in 2021 | Ep. #1589

<p><strong>How Marketing Can Help Sales in 2021</strong></p> <p><span style="font-weight: 400;">In episode #1589, you will hear about how marketing can help sales in 2021. Often these two teams compete with one another, so what if next year you could get them to work more in sync for even better results? Neil and Eric talk about goal setting, how getting sales to use marketing tools and thinking can increase conversion, and why you should have alignment meetings between the teams. Tune in today to hear more.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:25]</strong> <span style= "font-weight: 400;">Today’s topic: How Marketing Can Help Sales in 2021.</span></li> <li><strong>[00:30]</strong> <span style= "font-weight: 400;">Marketing and sales should help, rather than clash with, each other.</span></li> <li><strong>[00:55]</strong> <span style="font-weight: 400;">Why setting moonshot goals does not work for most teams.</span></li> <li><strong>[01:35]</strong> <span style="font-weight: 400;">The importance of having sane sales quotas and goals in 2021.</span></li> <li><strong>[01:58]</strong> <span style="font-weight: 400;">How the marketing team can help sales look at things like a funnel.</span></li> <li><strong>[02:35]</strong> <span style= "font-weight: 400;">Schedule sales calls; benefits and how to do it.</span></li> <li><strong>[03:25]</strong> <span style="font-weight: 400;">Tools for lead-scoring, like Madkudu and Breadcrumbs.io.</span></li> <li><strong>[03:40]</strong> <span style= "font-weight: 400;">Marketing can get the messaging out there to sync with the sales team. </span></li> <li><strong>[04:39]</strong> <span style="font-weight: 400;">Figure out how you can streamline and automate the sales team’s work.</span></li> <li><strong>[04:46]</strong> <span style="font-weight: 400;">The importance of alignment meetings between marketing and sales teams.</span></li> <li><strong>[05:27]</strong> <span style="font-weight: 400;">That’s it for today!</span></li> <li><strong>