How Marketers in B2B Should Be Thinking About User Generated Content with Tamilore Oladipo of Buffer

<p>After reading an article titled User Generated Content: What It Is and How to Use It on The Juice, Brett invited the author on the podcast to learn more. Tamilore is a content writer at Buffer, an affordable and intuitive social media marketing software. She describes UGC and what it means for B2C and B2B brands. It all comes down to developing trust and genuine engagement, she explains. </p><p>0:00 Introduction <br>0:53 Conversation with Tamilore <br>5:15 Story-telling/narrative-based content <br>9:30 User-generated content <br>13:10 UGC related to B2B <br>19:00 Benefits of UGC <br>22:40 Example of brand doing good UGC <br>26:30 Getting started organically <br>31:26 Internal employee engagement <br>33:20 Connect with Buffer <br>34:55 Outro </p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p><br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Tamilore: | <a href="https://www.linkedin.com/in/tamilore-o/">LinkedIn</a> | <a href="https://buffer.com/">Buffer</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>