How Many Backlinks Do You Really Need? | Ep. #475

<p><span style="font-size: 10pt;">In Episode #475, Eric and Neil talk about backlinks and provide insights which will help you decide how many backlinks you actually need. Eric and Neil provide strategies which will help you zero in on your backlink strategy which will ultimately help build a brand that connects with your target audience. </span></p> <h3><span style="font-size: 10pt;">Time-Stamped Show Notes:</span></h3> <ul> <li><span style="font-size: 10pt;">00:28 – Today’s topic: <em>How Many Backlinks Do You Really Need?</em></span></li> <li><span style="font-size: 10pt;">00:40 – Look at your competitor’s backlinks profile as a part of your strategy – analyze their domain strength and domain authority</span></li> <li><span style="font-size: 10pt;">01:03 – The block chain industry is in the nascent stage and therefore, susceptible to someone who wants to go “all in” with their marketing</span></li> <li><span style="font-size: 10pt;">01:33 – You do not necessarily need more backlinks than your competitor to boost your profile</span></li> <li><span style="font-size: 10pt;">01:46 – If your brand is really huge, you do not need many backlinks to outsell the competition</span> <ul> <li><span style="font-size: 10pt;">02:06 – Build your brand through content marketing, podcasts or videos</span></li> </ul> </li> <li><span style="font-size: 10pt;">02:17 – Content thoroughness will ensure that you outrank people with a greater number of backlinks</span></li> <li><span style="font-size: 10pt;">02:48 – Use <a href= "http://www.google.com/trends/">Google Trends</a> and <a href= "http://buzzsumo.com/">BuzzSumo</a> to monitor brand quality</span></li> <li><span style="font-size: 10pt;">03:26 – Focus on quality by adding backlinks that are relevant and contextual</span></li> <li><span style="font-size: 10pt;">03:49 – <a href= "http://marketingschool.io/">Marketing School</a> is giving away 90-day FREE trial for <a href="https://www.crazyegg.com/">Crazy Egg</a> which is a visual analytics tool</span> <ul> <li><span style="font