How Luc Jodet of Arianee embraces the future of finance through NFTs and blockchain technology

<p>In 2013 Luc Jodet first heard of Bitcoin, and dismissed it as uninteresting. Fast forward to 2018 and Luc found himself co-founding Arianee, a company that is quickly becoming one of the most successful businesses in the blockchain world. Today, Arianee helps provide luxury brands with non-fungible tokens, or digital passports certifying the authenticity and ownership of high-value, one-of-a-kind products. We chatted about Luc’s journey to the blockchain world, how the technology works, and the type of projects Arianee hopes to spearhead in the future. </p><p><br><strong>Show Links</strong></p><ul> <li>Check out <a href="https://www.arianee.org/">Arianee</a> </li> <li>Follow Arianee on <a href="https://www.linkedin.com/company/arianee/">LinkedIn</a> </li> <li>Follow Luc Jodet on <a href="https://www.linkedin.com/in/lucjodet/">LinkedIn</a> or <a href="https://twitter.com/LucJodet">Twitter</a> </li> <li>Connect with Andrew on <a href="https://www.linkedin.com/in/andrew-seski-819b2581/">LinkedIn</a> </li> </ul><p><strong><br>Key Takeaways</strong></p><p><em> </em></p><p><strong>2:34  - Creating digital identities </strong></p><p>There are three main reasons to create digital identities for physical products.</p><em>“The idea is to create a digital identity for physical products. And we started with products of high value, in particular in the luxury industry. And there's really three reasons you're creating those digital identities. The first one is really it's a proof of authenticity, meaning it's a way to figure out that your product is actually real because it was created by, the passport was generated by the brand. The second one is a proof of property, it's a proof of ownership that is. Because it's really transferrable from one owner to the other. And the third one is really the history of the product. Because every time something happens to your product you can record, you can notarize a new event in the NFT or in the passport of the product. So it's really like a digital passport for your product