How Long Should Your Free Trial Be? A Data Driven Answer | Ep. #1066

<p><span style="font-weight: 400;">In episode #1066, we discuss how long a free trial should last. Tune in to hear what the best timeframe is.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic: How Long Should Your Free Trial Be? A Data Driven Answer</span></li> <li><span style="font-weight: 400;">[01:10] A free trial is allowing someone to use your product for free for a set period of time, before they are required to pay.</span></li> <li><span style="font-weight: 400;">[01:40] There is no timeline that necessarily converts the best, because it depends on the company or service.</span></li> <li><span style="font-weight: 400;">[02:10] Check out</span> <a href="https://www.redpoint.com/"><span style= "font-weight: 400;">Redpoint</span></a> <span style= "font-weight: 400;">to read more about this.</span></li> <li><span style="font-weight: 400;">[02:34] Redpoint thinks you should keep your trial to 7 days, but that doesn’t work for everyone.</span></li> <li><span style="font-weight: 400;">[03:00] Find out what made people pay for the service.</span></li> <li><span style="font-weight: 400;">[04:00] 37% of people do 30 day free trials.</span></li> <li><span style="font-weight: 400;">[04:08] 13% of people do the 7 day free trials.</span></li> <li><span style="font-weight: 400;">[04:12] 3% of people do the 21 day free trials.</span></li> <li><span style="font-weight: 400;">[04:25] At</span> <a href= "https://www.clickflow.com/"><span style= "font-weight: 400;">Clickflow</span></a><span style= "font-weight: 400;">, they are considering basing the free trial on usage instead of time.</span></li> <li><span style="font-weight: 400;">[05:20] Companies like</span> <a href="https://slack.com/"><span style= "font-weight: 400;">Slack</span></a> <span style= "font-weight: 400;">have higher rates for their free trials. It really varies.</span></li> <li><span style="font-weight: 400;">[05:40] Run tests and figure out what works for your company.</span></li> <l