How Long Does it Take for Content Success? (330)

<p>This week we breakdown The Tilt's 2nd Annual Creator Economy research.  What makes a successful content creator? How long does it take? Why do creators do what they do?</p> <p>Twitter launches yet another new program, this one likely to do nothing at all.</p> <p>And Better Homes & Gardens halts print for a portion of their audience. Robert thinks this is a test to see if subs will continue if they kill print. He could be right?</p> <p>Rants and raves include social media influencer spend and Amazon as your dead grandmother.</p> <p><strong>This week's sponsor is <a href="https://zapier.com/TOM" target="_blank" rel="noopener">Zapier</a>. Start your free account today at <a href="https://zapier.com/TOM" target="_blank" rel= "noopener">Zapier.com/TOM</a>.</strong></p> <p>This week's links:</p> <p><a href="https://www.thetilt.com/research" target="_blank" rel= "noopener">Creator Economy Research</a></p> <p><a href= "https://www.mediapost.com/publications/article/375098/twitter-to-launch-branded-likes-campaign-planner.html" target="_blank" rel="noopener">Twitter Launches New Advertiser Program</a></p> <p><a href= "https://www.desmoinesregister.com/story/money/business/2022/06/24/better-homes-gardens-people-magazine-halt-print-subscriptions-meredith-dotdash/7722759001/" target="_blank" rel="noopener">BHG Print Kill</a></p> <p><a href= "https://www.emarketer.com/chart/253414/social-platforms-used-by-us-marketers-influencer-marketing-2020-2025-of-total-marketers" target="_blank" rel="noopener">Social Media Influencer Spend</a></p> <p><a href= "https://variety.com/2022/digital/news/amazon-alexa-voice-dead-grandmother-1235301516/" target="_blank" rel="noopener">Amazon and Your Dead Grandma</a></p> <p><a href= "https://www.wsj.com/articles/companies-top-marketers-see-value-in-part-time-fractional-cmo-jobs-11656327601" target="_blank" rel="noopener">Fractional CMO Jobs</a></p> <p><span style="color: #000000;">---------</span></p> <p><span style="color: #000000;">Liked this show? SUBSCRIBE to this podcast on <a href= "https