How Johnsonville Makes the Social Media Sausage

<p><span style="font-size: 12pt;">Stephanie Dlugopolski, Sr. Public Relations & Social Media Manager at Johnsonville Sausage, joins the Social Pros Podcast to talk about their delicious social media strategy, the power of social listening, and so much more!</span></p> <p class="western"><span style="font-size: 12pt;"><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></span></p> <p class="western"><span style="font-size: 12pt;"><a href= "https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></span></p> <p class="western"><span style="font-size: 12pt;"><a href= "https://myemma.com/lp/jay-baer-podcast?sv=jbpodcast" target= "_blank" rel="noopener"><strong>My Emma</strong></a></span></p> <p class="western"><span style="font-size: 12pt;"><strong>Full Episode Details</strong></span></p> <p><span style="font-size: 12pt;">It wasn’t so long ago that social practitioners around the world had their content calendars planned out weeks, if not months in advance. Then, something that nobody could have predicted happened – a <strong>global pandemic landed right on our doorsteps and threw a wrench in our plans.</strong></span></p> <p><span style="font-size: 12pt;">It sucks, but this is the current reality we all face. The truth is that <strong>the social content you may have needed pre-pandemic may not be the same content that you need going forward</strong>. Stephanie Dlugopolski, Sr. Public Relations & Social Media Manager at Johnsonville Sausage, has shifted the focus of her team’s content and leveraged the <strong>power of social listening to answer her customer’s most pressing questions during the COVID-19 crisis.</strong></span></p> <p><span style="font-size: 12pt;">Stephanie shares how you can <strong>use data from social listening insights and leverage it with other parts of your organization</strong>. She challenges you to think about how you can reach your customers