How Is Content Creation Changing with the Times?

<p>Are you searching for more ways to attract new agency clients? Have you considered starting a podcast for your agency? Are you searching for new ways to spread the word about the services you offer? Are you wondering how to encourage your own team to be thought leaders? Now more than every, content creation options are endless. Take advantage of them all by asking for help so you can focus on growing your agency.</p> <p>In this episode, we'll cover:</p> <ul> <li>How content marketing is changing with the times.</li> <li>When should content be written vs spoken?</li> <li>3 things to turn your team into thought leaders.</li> </ul> <p>I talked with Steve Pockross, the CEO of the content creation marketplace, <a href="https://www.verblio.com">Verblio</a>. Verblio currently has 3,000 writers who create 70,000 pieces of unique content each year, with a focus on delivering content to more than 500 digital agencies who count on the company to supply content for their clients. Steve is here to talk about how content creation is changing with the times and how agencies can keep up with these changes. Today, Verblio's writers need to go <a href= "https://jasonswenk.com/is-content-still-king/">beyond writing simple blog posts</a> to transforming audio and video content into written work and refreshing old content into something new.</p> <h2>How Content Marketing Is Changing With the Times</h2> <p>At the beginning of 2020, Steve noted the trend in content creation was long-form content creation. Clients were seeking content that was 1,000 words long or more. Additionally, clients were beginning to ask for written content created from video. However, when the pandemic hit in March, the requests for content changed again. "Since the pandemic, we have seen a move toward instant impact content," Steve says. "We are getting requests for content refreshers. We are re-purposing audio content as written content." Additionally, Steve adds, there is a micro content trend in which larger pieces of content are broken up into smaller p