How is B2B marketing different in 2021? | Lori Highby from Keystone Click

<p>When was the last time you changed your B2B marketing strategy? Are you missing out on some big B2B marketing opportunities just because you haven’t fully embraced the latest channels? How do you most effectively target B2B consumers in 2021?</p><p>Those are just some of the questions that I’m going to be asking my guest today.</p><p>She teaches B2B sales and marketing. She’s a speaker, podcaster and blogger, and the Founder of Keystone Click - a strategic digital marketing agency that’s been established for over 12 years. Welcome to DMR - <a href="https://www.linkedin.com/in/lorihighby/" rel="noopener noreferrer" target="_blank">Lori Highby</a> from <a href="https://www.keystoneclick.com/" rel="noopener noreferrer" target="_blank">Keystone Click</a>.</p><h2>'Secret Software':</h2><p>(Share a lesser-known martech tool that's bringing you a lot of value at the moment and why that tool’s important for you.)</p><p>https://lumen5.com/</p><h2>'Magical Marketer':</h2><p>(Who's an up-and coming marketer that you'd like to give a shout out to, what can we learn from them and where can we find them?)</p><p>https://www.linkedin.com/in/exponentialinfluence/</p>