How IoT Opened New Doors with Resellers and Distributors

<p>In this episode of <em>SaaS Connect</em> by <a href="https://www.cloudsoftwareassociation.com/">Cloud Software Association</a>, Kalon Welch, EVP of Business Development and Co-Owner at FastSensor, shares how after working with big companies like Accenture and Novell, he jumped into working with a small agency, taking it from about $4 million to around $100 million, primarily through partnerships.</p> <p>The presentation is all about how FastSensor uses IoT and different types of alternative partnerships to build business and to understand how to go into a space that's very traditional in some senses and flip it on its head.</p> <p>A presentation jam-packed with value, listen to:</p> <ul> <li>How they built something that was smarter and better and resold the same product.</li> <li>Using partners to solve a problem.</li> <li>How complementary technology can be used to integrate and be stronger in taking partner products to market, which means those partners will always drag you to market too. Tip: Look for the partners that you compliment and make stronger; if you can give first you're going to get back. And if you can give, they're going to take you with them.</li> <li>Don't think the same way. Think differently. When you figure out how to go to market, don't follow the same track that everybody else has: mix it up, bounce off walls, try stuff, fail constantly, and figure out what's going to work for you. Tip: Find little things that work and look for patterns. And then repeat those patterns.</li> <li>Partner with your customers.</li> </ul> <p>Resources Mentioned:</p> <ul> <li><a href="https://www.accenture.com/za-en">Accenture</a></li> <li><a href="https://www.microfocus.com/en-us/products/novell/overview">Novell</a></li> <li><a href="https://www.omnicomgroup.com/">Omnicom</a></li> <li><a href="https://www.bestbuy.com/">Best Buy</a></li> <li><a href="https://www.walmart.com/">Walmart</a></li> <li><a href="https://www.microsoft.com/en-za">Microsoft</a></li> <li><a href="https://www.hp.com