How Innovation Helps Intuit See Massive Social Success

<p>Lauren Thomas, Senior Manager of Communications & Social at Intuit Consumer Group, joins the Social Pros Podcast to discuss how Intuit makes tax content fun and engaging.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="bit.ly/snapj" target="_blank" rel= "noopener"><strong>Snapchat</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Tax and budgeting are, by most people’s books, not the most interesting topics to hear about on social media. And yet, Intuit has managed to create content on social that’s <strong>fun, engaging, and educational.</strong></p> <p>This is thanks to the work of Lauren Thomas, Senior Manager of Communications & Social at Intuit Consumer Group, and her team. Lauren joined Social Pros to talk all about her work and how she’s brought <strong>innovations and big ideas</strong> to the team to drive its success.</p> <p>We hear about Intuit’s <strong>ventures on TikTok</strong> and how it works with both personal finance and general lifestyle <strong>influencers</strong> to create engaging and relatable content. Lauren explains how Intuit has developed its light-hearted and <strong>fun brand voice</strong> to appeal to those who would usually shy away from hearing about tax.</p> <p><strong>In This Episode:</strong></p> <ul> <li>4:16 – How Lauren manages to wear so many hats in her role</li> <li>6:10 – How Lauren uses social listening and the insights she’s picked up</li> <li>8:47 – Why the area of social you work in affects how you use social listening</li> <li>10:45 – How Intuit’s social media content changes throughout the year</li> <li>13:40 – Lauren explains how social engagement shifts depending on the time of year</li> <li>16:09 – How Intuit blends tax and finance content with lifestyle content</li> <li>18:46 – Lauren explains how Intuit used Cameo as a uni