How IBM Connects with Customers and Prospects Using Social Media

<p>Ryan Boyles, the Senior Social Media Strategist at IBM / AI Applications, joins the Social Pros Podcast to discuss how IBM uses social to connect with their audience.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href= "https://socialmedia.org/socialpros/"><strong>SocialMedia.org</strong></a></p> <p><strong>Full Episode Details</strong></p> <p><strong>Use Social Media to Create Connections</strong></p> <p><strong>Creating meaningful connections with customers and prospects</strong> is something that every brand should actively try to achieve. The good news is that you already have the perfect tool to foster relationships and connect with customers - social media.</p> <p>Ryan Boyles, the Senior Social Media Strategist at IBM/AI Applications, understands the power of social media and how to leverage social platforms to find and connect with ideal customers. However, it’s not just the social media team that needs to become ‘social pros’ – <strong>everyone in the organization from the top down must be ‘plugged into social.’</strong></p> <p>The way that brands use social media has evolved and <strong>more leaders and executives are embracing and engaging with customers and prospects on social media platforms</strong>. This is great news for any social practitioner who once struggled to convince their leaders about the true value of social media.</p> <p><strong>In This Episode:</strong></p> <ul> <li>05:47 – How IBM uses weather data</li> <li>07:34 – How Ryan interacts with other social media managers from different operating divisions within the business</li> <li>11:20 – How IBM manages various social media accounts</li> <li>14:33 – How IBM’s employee advocacy program has evolved over time</li> <li>16:48 – Insights into IBM’s account-based marketing content and tactics</li> <li>20:44 – Why IBM decided