"How I Built This" Writing the Story! - Athena Racing' s Drive to Success episode 9

<p>Telling your story in a smart, concise voice is key to attracting customers, followers, donors, media. There are so many channels to get the word out there, but how do you do that in a way that attracts good attention? How do you get your key customers attention? How do you keep it all updated? &nbsp;</p> <p><strong>Her Key Take-Aways:&nbsp;</strong></p> <ul> <li>Write to your key clients&nbsp;</li> <li>Find your voice&nbsp;</li> <li>Keep it smart and simple</li> </ul> <p>"How I Built This" - the Story of Entrepreneurship, Determination &amp; Athena Racing – is a special series on the Drive to Success Podcast. Q&amp;A with Athena Racing's Founder &amp; CEO, Loxley Browne, along with members of the Student Advisory Board, Volunteers &amp; Board Members.</p> <p>Two years ago, a spark ignited that has grown into an award-winning STEM education program. Using a racecar, we teach essential life skills and career development with interactive and creative methods to stimulate curiosity and expose STEM career opportunities.</p> <p>Athena Racing is a 501(c)3 nonprofit that provides free training for young girls in middle school and high school who are interested in discovering career paths in engineering, design, robotics, driving or business in the automotive, motorsport and transportation industries. This is a girls-only program that provides a safe space for young girls to be surrounded by like-minded female students. Additionally, they learn to apply design thinking (empathize, define, ideate, prototype, test) to all aspects of life in an environment where they experience how to learn, to fail, and to persevere.</p> <p>Your Support Fuels Athena Racing</p> <p>DRIVE change</p> <p>DRIVE education</p> <p>DRIVE success</p> <p>Visit AthenaRacing.org to discover more!</p> <p><br></p> <p><br></p> <p><br></p> <p><br></p> <p><br></p> <p>startup, nonprofit, entrepreneurship, athena racing, automotive, motorsports, STEM education, girls in STEM, girls in engineering, girls in robotics, business, marketing, podcast, vlog, s