How Hulu Uses Social Media to Create Massive Brand Chatter

<p>Tatiana Holifield, Head of Brand Social at Hulu, is on the Social Pros Podcast to talk about generating buzz and chatter on social media.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="https://bit.ly/snapj" target="_blank" rel= "noopener"><strong>Snapchat</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Tatiana Holifield, Head of Brand Social at Hulu, discusses how the Hulu team creates content that <strong>gets people talking</strong> on social media.</p> <p>With a lot of competition, standing out can be a challenge, even for big names like Hulu. Tatiana takes us behind the scenes to look at the strategies that make Hulu’s social content so effective.</p> <p>Tatiana talks about <strong>generating conversation</strong>, interacting with influencers, collaborating with different stakeholders, and also looking at what analytics can tell us.</p> <p>She explains the strategy behind promoting new shows and why <strong>Reddit is one of the most valuable platforms</strong> to use to tap into conversations about TV shows.</p> <p><strong>In This Episode:</strong></p> <ul> <li>7:55 – How Tatiana describes Hulu’s “value proposition”</li> <li>10:09 – How Hulu’s social team collaborates with third-party producers</li> <li>14:49 – The struggles of coordinating and planning campaigns in social media</li> <li>17:46 – Why trust is so important when collaborating with stakeholders</li> <li>19:42 – How Tatiana plans content for different partners with very different needs</li> <li>22:15 – Why TV partners prioritize mentions on social media as their primary metric</li> <li>26:10 – How the Hulu team uses social listening to stay on top of the trends</li> <li>30:50 – The strategies for dealing with passionate and loyal fanbases</li> <li>34:31 – Why Reddit is a key p