How Hamilton stayed alive during the pandemic: An interview with producer Jeffrey Seller

	
		How Hamilton stayed alive during the pandemic: An interview with producer Jeffrey Seller

How Hamilton stayed alive during the pandemic: An interview with producer Jeffrey Seller

Nana Yaw Wiredu

24 min
Entrepreneurship Strategy
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<table width="633" border="0" cellspacing="0" cellpadding="0"> <tr> <td width="403" valign="top"> <font face="Verdana, Arial, Helvetica, sans-serif" size="-1" color="#4c4949"><span style="font-size: 13px;">The McKinsey podcast is launching a new season with fresh content this Fall. In the meantime, we’re featuring episodes from our other popular podcasts. Today, it’s the McKinsey Global Institute’s Forward Thinking podcast. Co-host Anna Bernasek is in conversation with Jeffrey Seller, producer of Broadway hits Hamilton, In the Heights, and Rent, about how Broadway and live performances have endured during the past tumultuous year-plus. Hear about: <br>• Shutting down, pivoting, then staging a production in Australia during the pandemic <br>• How digital streaming services like Disney+ and Spotify affected demand for performance tickets <br>• Why he created an affordable ticket lottery to increase access to the magic of live, in-person performances <br>• Why he’s still an optimist, but one who’s focused on resilience <p>This conversation was recorded in May 2021. To read a transcript of this episode, visit: https://mck.co/jeffreyseller</p></span></font><br/> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a31303030303163353273676f6f74366e30386b&he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532467468652d6d636b696e7365792d706f64636173742532466d702d686f772d68616d696c746f6e2d7374617965642d616c6976652d647572696e672d7468652d70616e64656d69632d616e2d696e746572766965772d776974682d70726f64756365722d6a6566667265792d73656c6c65722e6d7033"><font face="Verdana, Arial, Helvetica, sans-serif" size="-2" color="#006699">Read more &#62;</font></a><br/> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a31303030303163353273676f6f74366e30386b&he=253246253246706f6463617374732e6d636b696e7365792e636f6d253246706f646361737425334670632533446d61696e253236707525334468747470732532353341253235324625323532467777

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