How Government Can Use Funny to Win In Social

<p>Joe Galbo, Social Media Specialist at the United States Consumer Product Safety Commission, joins the Social Pros Podcast to chat about social strategy and public safety messages.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="http://www.bit.ly/brandinfluenceranking" target= "_blank" rel="noopener"><strong>Upfluence</strong></a></p> <p><strong><a href="http://www.supermetrics.com/social-pros" target="_blank" rel="noopener">Supermetrics</a></strong></p> <p><strong>Full Episode Details</strong></p> <p>How do you spread an important safety message over social media? Should you stay serious or make it a bit more fun?</p> <p>It all depends on the audience, timing, subject matter, and a whole host of other things.</p> <p>Joe Galbo, Social Media Specialist at the United States Consumer Product Safety Commission (USCPSC), describes his process for crafting messages that <strong>engage and resonate.</strong></p> <p>Joe shares how the USCPSC balances <strong>serious messaging with fun and inventive graphic design</strong> to <strong>get the message across</strong> in the best way possible. You’ll also hear some of the strategies around notorious internet trends like laundry pod consumption and more.</p> <p>Joe also discusses his approach to social media in general and why it’s vital to <strong>always keep learning</strong> and developing your skills.</p> <p><strong>In This Episode:</strong></p> <ul> <li>5:32 – Joe explains what the United States Consumer Product Safety Commission does</li> <li>7:04 – Joe names a few examples of his favorite USCPSC graphics</li> <li>9:40 – How the USCPSC became very graphic-focused in its messaging</li> <li>12:38 – The balance between making serious life-saving messages fun vs. serious</li> <li>18:20 – Why Joe would love his strategies t