How Ferrara Candy Company Is Crushing Social

Candy fans unite! This is the Social Pros episode for you. Brian Camen, Senior Director of Media, Content & Public Relations at Ferrara Candy Company, joins Social Pros to let us in on his social mastery secrets. <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="https://icuc.social/"><strong>ICUC</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Brian Camen, long-time candy fan and Senior Director of Media, Content & Public Relations at Ferrara Candy Company, joins the Social Pros podcast to drop some tasty morsels of advice.</p> <p>As a company with <strong>multiple brands</strong> for different candies, managing social media for them all is a mammoth task. Brian lets us in on his secrets and explains his team’s process for creating social content that drives results.</p> <p>He explains why it’s so important to <strong>know each brand</strong> well and its <strong>target audience</strong>, and balance that with the <strong>typical users on each social media platform</strong>. We hear how Ferrara Candy made its break into TikTok, and Brian shares some food for thought on the future of the platform.</p> <p><strong>In This Episode:</strong></p> <ul> <li>4:54 – Brian takes us through his career journey at Ferrara Candy Company</li> <li>12:10 – How to juggle social media for 50+ accounts</li> <li>14:02 – How Ferrara Candy Company evolves with its audience</li> <li>16:43 – Brian, Anna, and Daniel swap stories on their favorite candies</li> <li>19:22 – Brian’s approach to testing campaigns and developing a learning agenda</li> <li>22:18 – What Brian means by “failing fast”</li> <li>24:29 – How Brian and the team first approached TikTok</li> <li>27:53 – Brian’s take on breaking the algorithm on TikTok</li> <li>29:32 – Why audio is still a great opportunity on social</li> <li>32:09 – How Ferrar