How Eric Siu Saved His SEO Traffic from Tanking | Ep. #1213

<p><span style="font-weight: 400;">In episode #1213, we discuss how Eric prevented his SEO traffic from dropping drastically. Failing to redirect correctly when redesigning and assuming that your developer knows the ropes are two big mistakes you should avoid. Tune in to hear which tools Eric used to prevent a traffic disaster! </span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:25] <span style="font-weight: 400;">Today’s topic: How Eric Siu Saved His SEO Traffic from Tanking.</span></li> <li>[00:53] <span style="font-weight: 400;">What went wrong: not giving the developer a checklist when the site was redesigned. </span></li> <li>[01:15] <span style="font-weight: 400;">Going ahead with the redesign without having the correct redirects in place. </span></li> <li>[01:44] <span style="font-weight: 400;">Using Google Search Console to help point out issues with your site. </span></li> <li>[01:54] <span style="font-weight: 400;">Using monitoring tools such as Ahrefs, SEMrush, and SEO Spider. </span></li> <li>[02:20] <span style="font-weight: 400;">What happened once 404 issues were fixed. </span></li> <li>[02:32] <span style="font-weight: 400;">Ensuring that you don’t lose traffic by breaking the URL structure. </span></li> <li>[03:49] <span style="font-weight: 400;">Increasing the mobile site speed and maintaining the desktop speed. </span></li> <li>[05:00] <span style="font-weight: 400;">Why you don’t have to be perfect everywhere. </span></li> <li>[05:44] <span style="font-weight: 400;">Avoid making the same mistake by actively monitoring redirects and hiring appropriately. </span></li> <li>[06:16] <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span></a> <span style="font-weight: 400;">site for more information.</span></li> </ul> <p><strong>Links Mentioned in Today’s Episode:</strong></p> <ul> <li><a href= "ht