How Embracing Impostor Syndrome Can Ignite Your Personal Brand

<p>Brian Honigman, Marketing Consultant at Honigman Media, joins the Social Pros podcast to explore the issue of impostor syndrome among social pros and how to navigate it.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><a href="https://icuc.social/" target="_blank" rel= "noopener">ICUC</a></p> <p><strong>Full Episode Details</strong></p> <p>In the age of social media, one of the many perks is the freedom to express yourself — and on a large scale too. From a branding perspective, that’s a great opportunity.</p> <p>But marketers, content creators, influencers, and thought leaders often have a voice in the back of their heads asking, “<em>does anyone want to hear this?”</em></p> <p>That’s what Brian Honigman, Marketing Consultant at Honigman Media, joins this episode of Social Pros to discuss. He explores the issue of <strong>impostor syndrome</strong> and how it affects so many people in the social media world.</p> <p>Brian explains how individuals and brands can put their thoughts out there while battling impostor syndrome. We also hear some top tips on <strong>building a personal brand on LinkedIn</strong>.</p> <p><strong>In This Episode:</strong></p> <ul> <li>05:17 – Building a personal brand on LinkedIn</li> <li>09:37 – What works well for Brian on LinkedIn?</li> <li>12:22 – Brian’s go-to LinkedIn features</li> <li>17:37 – Overcoming impostor syndrome on the platform</li> <li>22:45 – Making great social media decisions</li> <li>30:53 – How experimental should you be on social?</li> <li>35:04 – How Brian got into teaching future marketers</li> <li>39:55 – Brian’s advice for budding social pros</li> </ul> <p><strong>Resources</strong></p> <ul> <li><a href="https://bit.ly/stateofmarketingreport" target="_blank" rel="noopener">Get the new State of Marketing report for fre