How E-days Generated 5.5 Million Organic Media Impressions By Curating Their Own Research Through LinkedIn Polls | Episode #14

<p>In this episode, Alex spoke with the Director of Demand Generation at e-days absence management, Tom Whiley.</p> <p><br></p> <p>Sick of paying "research agencies" $10,000's to carry out large research reports... and taking months to do so? 🤔</p> <p><br></p> <p>Yep... me to.&nbsp;</p> <p><br></p> <p>Well, in today's episode Tom Whiley from e-days discussed how working with a "startup budget" forced the team to think creatively when collating research around a popular topic in their industry.&nbsp;</p> <p><br></p> <p>🚨And spoiler alert 🚨</p> <p><br></p> <p>... it involved LinkedIn Polls.&nbsp;</p> <p><br></p> <p>Here are some of the things Tom covered:</p> <p><br></p> <p>✅Why your startup should be considering LinkedIn polls &amp; how they're an alternative to traditional "research agencies"</p> <p><br></p> <p>✅How they used rewards to incentivise their team to post the poll on their own LinkedIn profile.&nbsp;</p> <p><br></p> <p>✅How they turned the research into 5.5 million organic impressions through getting it featured on popular media publications like Forbes (ZERO paid)&nbsp;</p> <p><br></p> <p>If you want to connect with Tom on LinkedIn, click <a href="https://www.linkedin.com/in/tomwhiley/">here</a></p> --- Send in a voice message: https://anchor.fm/show-me-the-data/message