How Duke University Succeeds with Social Media

<p>Sonja Likness, the Director of Social Media & Content Strategy at Duke University (Communications Office), joins the Social Pros Podcast to discuss how she runs social media at a major university with numerous departments, collaborators, and over 15,600 students.<strong> </strong></p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong><strong> </strong></p> <p><a href="https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a><strong> </strong></p> <p><strong>Full Episode Details</strong></p> <p>Coordinating social media content across campus with a large number of departments is no easy feat. However, Sonja Likness, the Director of Social Media & Content Strategy at Duke University, has created a seamless structure that <strong>upholds the university’s reputation while still giving departments their own voice on social.</strong></p> <p>As Sonja stated in this episode of the podcast, “<em>a part of my job is to educate, give best practices, consult when they run into trouble, and to <strong>facilitate everybody talking to each other.</strong></em><strong>”</strong></p> <p>Social media practitioners can learn a lot from Sonja, who effectively <strong>structures countless collaborators on campus covering a range of different topics</strong> and navigates social for a popular university with approx. 15,634 students – not to mention, juggling all of this and keeping everything aligned during a global pandemic. Hear how she does it without breaking a sweat on this fascinating episode of Social Pros.</p> <p><strong>In This Episode:</strong></p> <ul> <li>04:14 – How Sonja coordinates social content across campus</li> <li>06:16 – How Duke University’s ‘social media working group’ works together</li> <li>07:26 – How audience prioritization differs across different social media platforms</li> <li>12:57 – Why additional governance is necessary when approaching profound topics such as COVID-19</li> <l