How Dude Perfect Creates Perfect Brand Partnerships

<p>Chad Colemen, the VP of Brand Partnerships & Digital Engagement at Dude Perfect, joins the Social Pros podcast to discuss the dynamics of brand partnerships and how to discover what works and what doesn’t.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Chad Colemen, the VP of Brand Partnerships & Digital Engagement at Dude Perfect, is on the Social Pros podcast to share the ins and outs of forming and maintaining brand partnerships.</p> <p>As a fan of golf and a proficient digital marketer, Chad admits that he’s landed his dream job. However, it’s every bit a job as the next role. It’s not all trick shots and hanging with the Dudes for him. He juggles a number of behind-the-scenes duties, including managing all the brand partnerships that come their way.</p> <p>Chad offers a peek behind the curtains at how Dude Perfect picks brand partners and what goals need to align before the partnership is considered successful. He also paints a vivid picture of what the wrong partnership looks like and how partner expectations have evolved with the success of Dude Perfect.</p> <p><strong>In This Episode:</strong></p> <ul> <li>7:04 - What the Dude Perfect’s creative process looks like</li> <li>13:31 - Chad’s description of a typical week at Dude Perfect</li> <li>15:31 - Chad’s elevator pitch for his job role at Dude Perfect</li> <li>17:21 - How Chad’s role has evolved with over the years</li> <li>23:24 - How Dude Perfect vets brand partnerships</li> <li>26:49 - How advertiser expectations have changed with the success of Dude Perfect</li> <li>30:49 - Why embedded marketing messages work better Dude Perfect</li> <li>39:14 - How Dude Perfect manages varying social media algorithms</li> <li>45:44 - Chad’s top tip for people looking to be so