How Does Pricing Analytics Impact a Company’s Pricing Strategy with Neil Biehn
How Does Pricing Analytics Impact a Company’s Pricing Strategy with Neil Biehn

How Does Pricing Analytics Impact a Company’s Pricing Strategy with Neil Biehn

Sylvester Tumelo Les

25 min
Investing & Markets
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<h4><strong>Why you have to check out today’s podcast:<span style= "font-weight: 400;"> </span></strong></h4> <ul> <li>Understand how Data Science helps in pricing </li> <li>Find out the disconnect between product managers and data scientists in terms of pricing a product  </li> <li>Discover why pricing work better with data analytics  allowing you to compare and assess different strategies</li> </ul> <p> </p> <p> </p> <p><strong>Neil Biehn</strong> <span style="font-weight: 400;">is the Vice President of Business Analytics at Siemens Healthineers. He has over a decade of experience in analytics, segmentation, sales effectiveness, and pricing optimization. Neil’s specialties include Analytics, Segmentation, Revenue Management, Price Optimization, Operations Research, Willingness-to-Pay, and Data Science. </span></p> <p><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;">In this episode, Neil shares with us how Data Science helps in pricing.  He also deep dives into why pricing works better with data analytics allowing you to compare and assess different pricing strategies. </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>“Profit as a guide for price is limited and should be used only if it is in line with the strategy of a company. You are willing to lose customers to maintain a profit margin, ultimately, your customers don’t care about your profits, they care about the price of your services or materials or any products. Let Finance worry about running your profits.” </strong></p> <p><em><span style="font-weight: 400;">– Neil Biehn</span></em></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Get COV’s Pricing Metrics:</strong></p> <p><strong>The Most Important Pricing Decision in a Subscription Business Course at</strong> <a href= "https://www.championsofvalue.com/"><strong>https://www.championsofvalue.com</strong></a><span style="font-weight: 400;">   </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Topics Covered:</strong><sp

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