How Do You Get New Clients? w/ Ari Meisel

<h2>What’s In This Episode:</h2> <p>What causes sales? And how do you get new clients? Jill sends lots of emails or schedules events to build momentum. Both she and Brad like to announce things first - if they announce an event, they're more likely to commit to it. She'll also reach out to PR and press people to get coverage.</p> <p>Brad suggests using referral partners or reaching out to past clients to build case studies.</p> <h3> "What are they thinking before they sign up? What is the problem that they're having that makes them think, 'I need someone to help me with this?'" - Brad</h3> <p>Ari Meisel helps successful people become more successful and productive. He started his company, Less Doing, about seven years ago, and three years ago, he sidetracked and built a VA company called Leverage. About 9 months ago, he left Leverage and is in the process of rebooting Less Doing and honing in on what the brand offers. He's built the business through client referrals as well as through his book and his podcast, but it's all been very passive. Now he wants to scale lead generation, but he's not sure who his target is.</p> <p>Jill suggests repurposing the content he already has and to be more direct. Better calls to action that are emotionally based will help to convert people, Brad says.</p> <h3>"My target market is not at all me." - Jill</h3> <p>Brad's got a four-step plan to help service-based businesses get new clients.</p> <ol> <li>Demonstrate expertise to your target market.</li> <li>Invite people to raise their hand.</li> <li>You've got to follow up.</li> <li>Close the deal.</li> </ol> <p><strong>Do you have trouble getting new clients? </strong></p> <h2>Guest:</h2> <ul> <li><strong><img class="alignright wp-image-4833 size-medium" title="how do you get new clients" src= "https://breakingdownyourbusiness.com/wp-content/uploads/2018/08/20170925_AriMeisel_Instructor_Color_DP_8839-2-300x200.jpg" alt="how do you get new clients" width="300" height= "200" /></strong><strong>Ari Meisel</strong>is a best-selling aut