How Do You Determine the Sales Process for B2C and B2B?

<p><span style="font-weight: 400;">What does the sales process look like when you’re selling in a B2C and a B2B environment? </span></p> <p> </p> <p><span style="font-weight: 400;">Is a one-call close better? Or when is a two-call close more favorable? </span></p> <p> </p> <p><span style="font-weight: 400;">We got this question from one of our group members and we’d like to address this topic in this podcast episode. </span></p> <p> </p> <p><span style="font-weight: 400;">You’d be surprised that there is no one-size-fits-all approach when selling in both B2C and B2B environments but the right sales skills will help you determine what sales process is the best to take.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen to today’s episode and find out more about this. </span></p> <p> </p> <p><strong>In this episode, we cover:</strong></p> <ul> <li><strong>[0:00]</strong> <span style= "font-weight: 400;">Introduction <br /> <br /></span></li> <li><strong>[2:45]</strong> <span style="font-weight: 400;">Shorter and longer processes and the skills needed for both <br /> <br /></span></li> <li><strong>[5:36]</strong> <span style="font-weight: 400;">When can you do a one-call close in a B2C setting? <br /> <br /></span></li> <li><strong>[6:13]</strong> <span style="font-weight: 400;">When is a two-call close favorable for you in B2C?<br /> <br /></span></li> <li><strong>[8:46]</strong> <span style="font-weight: 400;">Does the efficacy of your sales team affect the sales cycle? <br /> <br /></span></li> <li><strong>[11:21]</strong> <span style="font-weight: 400;">The role marketing plays in the sales cycle <br /> <br /></span></li> <li><strong>[14:02]</strong> <span style= "font-weight: 400;">High-ticket closing industries <br /> <br /></span></li> <li><strong>[15:26]</strong> <span style="font-weight: 400;">The sales process for a B2B environment <br /> <br /></span></li> <li><strong>[17:28]</strong> <span style= "font-weight: 400;">Commitment questions in a B2B environment <br /> <br /></span></li> <li><stron