How digital traceability can drive circularity in the apparel sector

<p>Debbie Shakespeare, senior director for sustainability and compliance, apparel solutions, at Avery Dennison talks with Innovation Forum's Ian Welsh about how hi-tech solutions including radio frequency identification – RFID – can help scale circularity in the apparel sector. They discuss the potential of digital traceability in addressing overproduction, and for end-of-life management, re-use and recycling.</p>