How Developers Drive More Traffic Than Marketers | Ep. #827

<p><span style="font-weight: 400;">In episode #827, we discuss how developers drive more traffic. Tune in to hear what they can do that marketers cannot.</span></p> <p><span style="font-weight: 400;">We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress</span> <a href= "http://marketingschool.io/stats/"><span style= "font-weight: 400;">here</span></a><span style= "font-weight: 400;">!</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><span style="font-weight: 400;">[00:27] Today’s Topic:</span> <em><span style="font-weight: 400;">How Developers Drive More Traffic Than Marketers</span></em></li> <li><span style="font-weight: 400;">[00:40] Dropbox and Facebook didn’t grow through paid ads, but through leveraging developers.</span></li> <li><span style="font-weight: 400;">[01:10] The tactics people have used in the past won’t work now.</span></li> <li><span style="font-weight: 400;">[01:20] A new tactic is to create tools.</span></li> <li><span style="font-weight: 400;">[01:32] If you give away a free tool, traffic will increase.</span></li> <li><span style="font-weight: 400;">[01:53] Tools have a cheaper cost per acquisition.</span></li> <li><span style="font-weight: 400;">[02:20] It’s called product-led growth.</span></li> <li><span style="font-weight: 400;">[02:21]</span> <a href= "https://www.hubspot.com/"><span style= "font-weight: 400;">Hubspot</span></a> <span style= "font-weight: 400;">used to charge for their CRM, but they now have their own chat tool and website grader that they offer for free.</span></li> <li><span style="font-weight: 400;">[03:00] They lock people out from certain features, which is a great tactic.</span></li> <li><span style="font-weight: 400;">[03:20] Get creative. Use design and development as well.</span></li> <li><span style="font-weight: 400;">[03:58] Check out</span> <a href="https://www.profitwell.com/"><s