How Detroit old-schooler Tim Schuler is building new cannabis consumers
How Detroit old-schooler Tim Schuler is building new cannabis consumers

How Detroit old-schooler Tim Schuler is building new cannabis consumers

IllyBoy

41 min
Business & Finance
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<p><span data-contrast="auto">Tim Schuler spent 15 years with Anheuser-Busch, “moving product from the manufacturer into consumer hands in another regulated market.” He sold 48M cases of beer a year.</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">When Michigan offered medical licenses in 2015, he applied. “I knew where the market was going.”</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">His company now focuses on concentrates and edibles, with a new drink mix.</span><span data-ccp-props= "{"201341983":0,"335559739":160,"335559740":259}"> </span></p> <p><span data-contrast="auto">Learn how he is tackling key obstacles, including:<br /> <br /></span><span data-contrast="auto">Increasing costs<br /></span><br /> <span data-contrast="auto">Winning over retailers and budtenders</span></p> <p><span data-contrast="auto">Direct to consumer marketing</span></p> <p><strong>Who is Tim Schuler?<br /> <br /></strong>Tim built a career in Anheuser-Busch marketing and sales and invested in Detriot in a role building parternships for Palace Sports and Entertainment.<br /> Now president and COO of Detroit Edible Company/Cannalicious Labs, he supplies the growing Michigan market with innovative edibles and infused beverages.<br /> <br /></p>

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