How Depesh Mandalia Creates Offers, Avatars, Copy Hooks, and Business-Saving Cash Buffers.

<p>GUEST BIO:</p><p>CEO and Founder of SM Commerce and ZASR Digital, Depesh Mandalia is known as the “Facebook Ads Chef”.  He’s invested nearly $50M year in profitable ad spend over the past few years.  During the past decade has been responsible for over $100M of revenue generated and over $20M of profitable Facebook ad spend.</p><p>His agency helps 6-figure and 7-figure businesses scale beyond $10M while his training programs help entrepreneurs scale up faster, through Facebook ads and other channels by focusing on his Brand-driven, Performance Marketing (BPM)  System.</p><p>A graduate of the University of Hertfordshire where he earned a BS in Computer Science, he also has a Diploma in Project and Business Management from The Open University and a Master of Business Administration.</p><p>TAKEAWAYS</p><p>Discover the ADA principal why it is an essential formula for creating ads that convert.</p><p>What the two most important lines of ad copy are -- and the horrible thing that happens if you get them wrong.</p><p>The importance of creating avatars that marry an emotional hook to a functional benefit.</p><p>Find out how to identify the 4 elements of a great ad -- and why the second on absolutely has to be backed up by data.</p><p>Understand the totally unsexy spend of cash buffers and why you can’t afford to skimp on them.</p><p>RESOURCES/CONTACT:</p><p><a href="mailto:hello@depeshmandalia.com">(Email)</a>‍</p><p><a href="https://depeshmandalia.com">(Depesh Madalia Website)</a></p><p><br>TRANSCRIPT</p><p>Speaker 1 (<a href="https://www.temi.com/editor/t/WWm5iPmtUFHGZ4yuS_-1_IlW3sXlplhFx1efo8jVLCDq7gOp8Pj9Un6gJbUFs6mCKqD6PFK2zpg8Ne85skU1_3eIQb4?loadFrom=DocumentDeeplink&amp;ts=0.39">00:00</a>):</p><p><br>On this episode of the rich dad, poor dad podcast, we have an awesome guest Depeche Medallia who was responsible for spinning shoot upwards of four $50 million in ad spent every single year. We dive into his background where he starting affiliate marketing, how he's diving into the real estate scene and di