How Defining Purpose Propels Digital Agency Growth

<p>Are you struggling to find your purpose in the marketing agency world? Do you find yourself doing all the work, taking all the risks, and feeling like you should have all of the early rewards as well? Are the clients you're taking on reflecting the vision you have for your agency? There is a lot of joy to be found in owning your own marketing agency, and it is most often found when values are aligned.</p> <p>In this episode, we'll cover:</p> <ul> <li>Why being prepared and reinvesting are important.</li> <li>Identifying your marketing agency's purpose.</li> <li>Three ways to find joy in your agency again.</li> </ul> <p>I talked to Sean DallasKidd, Partner and Chief Creative Officer of <a href="https://www.wearedemonstrate.com/">Demonstrate</a>, a boutique agency that provides public relations and creative content. At just over one-year-old, Demonstrate has two offices and close to 20 people on its team. Sean talks about the ways he was able to find such quick success with his agency while continuing to enjoy the work and the atmosphere he has created.</p> <h2>Why Being Prepared and Reinvesting Are Important</h2> <p>While Sean and his partners only started Demonstrate a year ago, they were hardly newcomers to the agency industry. Sean worked for a number of agencies and in the marketing departments of large companies before taking on the endeavor. "We got lucky by being prepared, willing to invest in the business, and not letting greed get in the way." He adds that other components he and his partners brought to Demonstrate were a strong network, good momentum,</p> <p>Often, new agency owners find themselves doing the bulk of the work and making the bulk of the investment. So, it is not uncommon for an owner to decide he or she should keep all of the early rewards. This is often a mistake, as it gets in the way of investments that should be made in order to help the business grow. Further, if the single focus of the business is to make money, it prevents an agency owner from <a href= "https://jasonswenk.com/hir