How cultural factors affect the way consumers make purchase decisions? (reupload)

Let's start the year with a rebroadcast of one of the most popular episodes so far.  Original episode description: In this episode of the podcast, I talked to Alice, an expert in debating about how we can become more persuasive in daily life. (This episode is the first-ever recorded episode of the podcast, and initially I did not want to publish it because the audio was not very good. I have cleaned up the audio for the most part, but I do apologise for the parts where it's still a little fuzzy.)