How creative strategy works for packaging | Ep 102

<p>Chloe Templeman, Executive Creative Director at BigFish London explains what strategy is, how it shapes the brief, and how it defines success in packaging design.&nbsp;</p> <p>In this episode you are going to get 3 big things:</p> <p>1) What happens during a strategy workshop that shapes the brief</p> <p>2) What information you need to gather before it hits design</p> <p>3) How to get your logic straight before you bring the magic</p> <p>Plus, get the 5 questions you need to ask in every strategic workshop, the why's, the how's, and the who's.&nbsp;</p> <p>Links:</p> <p>* <a href="http://bigfish.co.uk" target="_blank">Bigfish</a></p> <p>* <a href="https://www.linkedin.com/in/chloe-templeman-1440331a/" target="_blank">Chloe Templeman</a></p> <p>* <a href="https://pentawards.com" target="_blank">Pentawards</a></p> <p>* <a href="//linkedin.com/in/eveliomattos" target="_blank">Evelio Mattos</a></p> <p>Interested in watching vs just listening? <a href="https://www.youtube.com/channel/UCZm2qmdwxuYenpV3Y31bSUA" target="_blank">Subscribe to PDU on Youtube</a></p> <p>Other episodes you might enjoy:</p> <p><a href="https://podcasts.apple.com/us/podcast/package-design-unboxd-with-evelio-mattos/id1511993897?i=1000474206204" target="_blank">Vincent Villeger, What is Luxury Packaging</a></p> <p><a href="https://podcasts.apple.com/us/podcast/package-design-unboxd-with-evelio-mattos/id1511993897?i=1000475048774" target="_blank">Mat Bogust Founder of Think Packaging NZ</a></p> <p><a href="https://podcasts.apple.com/us/podcast/package-design-unboxd-with-evelio-mattos/id1511993897?i=1000475175378" target="_blank">Tom Szaky Founder of Loop, What is Sustainable Packaging</a></p> <p><a href="https://podcasts.apple.com/us/podcast/package-design-unboxd-with-evelio-mattos/id1511993897?i=1000513974422" target="_blank">Pierre Paslier, Designing Packaging from Seaweed</a></p> <p>---</p> <p>Pick up a death metal PDU hoodie 🤘🏽<a href="https://package-design-unboxd.myshopify.com/collections/sweatshirts/products/copy-of-sustainabull%E2%84%A2