How Core Values Can Make or Break Your Company

Fatoumata Doumbia

31 min

Business & Finance

Description

This episode of the Forever Cash Podcast has nothing to do with land flipping and everything to do with land flipping. No matter what your business, core values are crucial to your company’s success. Learn From Our Mistakes In 2002, we started flipping land and took our company to 30 employees doing 80 land deals a month. Now we can do as many deals as we want, because we’ve outsourced everything. Back then, we were doing it all in-house. What we did not have back then was a proper corporate culture. That led to a revolving door. People would come in, and they would basically work for the money. If they found someone else who’d pay them $5000 more a year, they’d leave. There was no mission, no focus on team, no clarity as to what we stood for as a company. We had built an eight-figure business, but we were constantly hiring people, because they would come and go. What was happening? What could we do to fix this? Thankfully, we got exposed to the concept of a proper corporate culture and the importance of being a core values-centric company. Core values aren’t just business ethics. There’s no such thing as “I’m ethical in my personal life, but in my business life, I screw people.” That’s not how it works. You either do good or you do bad. We don’t have a dual standard in our lives. We live an ethical life across the board. Why Core Values? Core values are values you embody as a person. You own your company, and so you drive the core values. These

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Episodes

How Core Values Can Make or Break Your Company

Fatoumata Doumbia

31:15