How content marketing can support product launches with Victoria Fryer of Plivo

<p>Victoria Fryer is the Senior Content Marketing Manager at Plivo, a global carrier network and API platform for messaging and voice calls. Brett and Victoria discuss developing content strategies to support new product launches, the role of a content marketer, and cross-functional work at start-ups. </p><p>0:00 Intro <br>0:58 Conversation with Victoria <br>3:00 Position at Plivo <br>6:30 Marketing for product launches <br>11:10 Cross functional work <br>13:00 Feedback from market <br>16:30 Distribution <br>19:00 Measuring success <br>21:16 Advice to Content Marketers <br>24:08 Check out Plivo <br>24:20 Outro </p><p>Sign up and <a href="https://app.thejuicehq.com/">join The Juice<br></a><br>Follow Victoria: | <a href="https://twitter.com/vcfryer">Twitter </a>| <a href="https://www.linkedin.com/in/victoria-fryer-74009ba/">LinkedIn</a> | <a href="https://www.plivo.com/">Plivo </a><br>Follow The Juice:| <a href="https://www.thejuicehq.com/">Website </a>| <a href="https://www.thejuicehq.com/blog">Blog </a>| <a href="https://twitter.com/TheJuiceHQ">Twitter </a>| <a href="https://www.linkedin.com/company/67158012/admin/">LinkedIn</a> </p>