How Content Can Support Your PLG Go-to-Market Motion with Ramli John of Appcues

<p>In this episode, Brett and Ramli John discuss how content can support PLG (product led growth) go-tomarket motions. Ramli is the Content Programing Director at Appcues, a company that makes it easy to measure and improve product adoption without a developer. After seeing freemium models fail, he wrote Product-Led Onboarding: How to Turn New Users Into Lifelong Customers. Full of tips to power up your marketing efforts, Ramli is a wealth of knowledge for the modern day marketer. </p><p>0:00 Intro <br>01:05 Conversation with Ramli<br>4:18 PLG <br>10:55 Rise of introverts <br>14:33 Role of content marketer <br>17:30 Quality of content <br>20:50 PLG onboarding <br>26:45 Advice for content marketers <br>29:32 Outro </p><p><br><a href="https://thejuice.registration.goldcast.io/events/2d1d9cd3-1100-489d-9bfe-78ce3f3a3567">How to Run Laps Around Your Competition with Content Distribution</a> (Register for free)</p><p><a href="https://www.thejuicehq.com/sign-up">Join The Juice</a></p><p><br>Follow The Juice:| <a href="https://www.meetfathom.com/">Website </a>| <a href="https://www.meetfathom.com/blog">Blog </a>| <a href="https://twitter.com/meetfathom">Twitter </a>| <a href="https://www.linkedin.com/company/67158012">LinkedIn</a><br>Follow Ramli: | <a href="https://www.linkedin.com/in/ramlijohn/">LinkedIn </a>| <a href="https://twitter.com/RamliJohn">Twitter </a>| <a href="https://www.appcues.com/">Appcues </a>| <a href="https://productled.com/book/onboarding/">Book</a> <br>Follow Brett:| <a href="https://twitter.com/IndyMcGrath">Twitter </a>| <a href="https://www.linkedin.com/in/brett-mcgrath-54bb2914/">LinkedIn</a> </p>