How Collective Wellness Group is making gains in the fitness industry

<p class="" data-pm-slice="1 1 []">In this episode of The CMO Show we hear from Caitlin Bancroft, CMO at Collective Wellness Group, parent company to a suite of brands including Anytime Fitness, Xtend Barre and SUMMHIIT Fitness.    </p> <p class="">Caitlin shares some fascinating insights into the booming health and wellness landscape and offers her thoughts on what it takes to carry a strong brand through the franchise business model. <br /> <br /></p> <p class="" data-pm-slice="1 3 []"><strong>You might also like… </strong></p> <ul data-rte-list="default"> <li> <p class=""><a href= "https://www.thecmoshow.impactinstitute.com.au/episodes/how-reflections-holiday-parks-is-leaning-in-to-sustainable-tourism"> How Reflections Holiday Parks is leaning-in to sustainable tourism</a></p> </li> <li> <p class=""><a href= "https://www.thecmoshow.impactinstitute.com.au/episodes/how-heaps-normal-is-finding-new-solutions-to-old-problems"> How Heaps Normal is finding new solutions to old problems</a></p> </li> <li> <p class=""><a href= "https://www.thecmoshow.impactinstitute.com.au/episodes/how-thankyou-lets-its-values-do-the-talking"> How Thankyou lets its values do the talking</a>  </p> </li> </ul> <p class="" data-pm-slice="1 1 []"> </p> <p class="" data-pm-slice="1 1 []"><strong>The CMO Show production team </strong></p> <p class="">Producer – Rian Newman </p> <p class="">Audio Engineers – Ed Cheng & Daniel Marr  </p>