How Canada’s SCENE Stays Relevant, Innovative, Loved

<p>Matthew Seagrim is Managing Director of SCENE, a joint venture between Cineplex Entertainment and Scotiabank, which has officially ranked Canada’s most extensive entertainment loyalty program.<br/><br/>SCENE also took home several honors at the 2020 Loyalty360 Awards, including a silver award for Business Transformation and gold for Creative Campaign.<br/><br/>Loyalty360’s Mark Johnson spoke with Seagrim about changes in the SCENE rewards program, its new partnerships, and it’s recent award.<br/><br/>Click <a href='https://loyalty360.org/Content-Gallery/Featured-Story/How-Canada-s-SCENE-Stays-Relevant,-Innovative,-Lov'>HERE </a>to read the feature.</p>