How Can Agencies Scale Content Creation in 2022?

<p>Are you using your resources wisely in order to scale content creation? Are you leveraging partnerships that will help you grow your agency? Content creation is following a classic marketing channel trend and continually evolving every year. If your agency is not keeping up with the increased demand, you're missing out. In this episode of the podcast, Jason talks with Laura Smous and Steve Pockross from <a href="http://verblio.com/smartagency" target= "_blank" rel="noopener">Verblio</a> about how agencies are helping their clients do more with content, as well as some common mistakes agencies make when it comes to content creation. They'll also share the biggest investments your agency needs to make in 2022 and how your content efforts can work with AI.</p> <p>Laura Smous is the VP of Product Marketing at <a href= "http://verbio.com/smartagency" target="_blank" rel= "noopener">Verblio</a> and Steve Pockross is the CEO at Verblio, and a <a href="https://jasonswenk.com/putting-people-first/" target="_blank" rel="noopener">three-time</a> guest of the Smart Agency Masterclass. He believes <a href= "https://jasonswenk.com/is-content-still-king/" target="_blank" rel="noopener">content is still king</a>, especially in a struggling economy.</p> <h2>3 Golden Nuggets</h2> <ol> <li><strong>Top trends in content creation entering 2022.</strong> <a href="https://jasonswenk.com/content-creation-service/" target= "_blank" rel="noopener">Keeping up with content demands</a> has become increasingly more challenging for agencies. Clients need original content, but that doesn't necessarily mean reinventing the wheel. Verblio's survey of agencies has shown the current trends include refreshing old content and repurposing content in new ways (like turning videos into blogs).</li> <li><strong>Mistakes agencies are making in content creation.</strong> Verblio has identified 2 key mistakes they're seeing agencies make when it comes to content. First, an over-reliance on technology to create content results in sameness. <a href="https: