How C-Suite Executives Perceive Value with Brian Doyle

<p><strong>Brian Doyle</strong> <span style="font-weight: 400;">is the President at Holden Advisors.  In his role, Brian improves his client’s revenue and profitability by building cross-functional, strategic relationships. He then leads his team to deliver results and drive positive change across client organizations. Under Brian’s leadership, his clients and business units have earned $2B, doubled their market share, and reduced commercial expenses by 20%. </span></p> <p><span style="font-weight: 400;">In this episode, Brian shares about understanding and being able to articulate your value.</span></p> <p> </p> <p><strong>Why you have to check out today’s podcast:</strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn how to play out the risk for your clients, letting them discover the losses they would most probably incur and letting them find out their own solutions </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Find out how to turn a sales pitch into a conversation of value instead </span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">Learn how to start the conversation not with a tone of selling but of adding value</span></li> </ul> <p><span style="font-weight: 400;"> </span></p> <p><strong>“In the vast majority of the time, it's about your value. It's about what you're doing for your customers. And when you get that in your brain, that's when you can price appropriately.”</strong> <span style= "font-weight: 400;"> </span></p> <p><em><span style="font-weight: 400;">- Brian Doyle</span></em><span style="font-weight: 400;"> </span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>Increase Your Pricing Knowledge: Become a</strong> <strong><em>Champions of Value INSIDER!</em></strong></p> <p><span style="font-weight: 400;">To sign up go to</span> <a href= "https://www.championsofvalue.com/offers/uFkHJHCL/checkout"><span style="font-weight: 400;"> insider.championsofvalue.com</span></a></p> <p><span style="font-weight: