How C-level execs engage their audience

<p>You can have the best idea, product, or message in the world, but unless you can communicate in a way that ‘wows’ your audience, you may as well not bother!</p> <p> </p> <p><a href="https://www.linkedin.com/in/susannahashfield/">Susie Ashfield</a> shares advice including the ‘Golden Rule’ she uses with executives to help them becoming more engaging and indeed stop alienating people they are trying to impress.</p> <p> </p> <p>We talk about the annoying habit of ‘dumbing up’ presentations and how to best answer “What do you do?” questions.</p> <p> </p> <p>Many mistakes can be avoided when we think about what it is we are trying to communicate and do it in the clearest and simplest terms we can.</p> <p> </p> <p>Yet many people will over complicate their message in an attempt to look clever.</p> <p> </p> <p>Are you talking about what you want or what the audience needs to hear?</p> <p> </p> <p><a href="https://collaborativeselling.scoreapp.com/">Take the Scorecard</a></p> <p> </p> <p><a href="https://www.linkedin.com/in/susannahashfield/">Connect with Susie on LinkedIn</a>   /  <a href= "https://www.susieashfield.com">website</a></p> <p> </p> <p> </p>