How Birchbox CEO Katia Beauchamp Upended the Beauty Industry for Good

<p>Knowing that “beauty is hard to sell on the internet,” this subscription box CEO still pursued a breakthrough company model that would eventually redefine beauty buying habits. But it was not a straight line from a business-school idea to a multi-million dollar annual revenue. Potential investors didn’t get it. Makeup purveyors didn’t see the vision. And customers had to be found. Katia tells Alicia the full riveting story.</p><p>Follow Katia on Twitter @katiawwb and IG @katiawb; and Birchbox @birchbox. If you loved this episode, listen to <a href="https://latina-to-latina.simplecast.com/episodes/how-mend-app-founder-elle-huerta-comforts-broken-hearts" target="_blank">Elle Huerta</a> and <a href="https://latina-to-latina.simplecast.com/episodes/how-pinnacle-founder-ceo-nina-vaca-became-a-corporate-titan" target="_blank">Nina Vaca</a> for more on entrepreneurship and tech.  Show your love and become a Latina to Latina <a href="https://www.patreon.com/LatinaToLatina" target="_blank">Patreon supporter!</a></p>