How Big Clients Can Break Your Business #1805

<p><span style="font-weight: 400;">In episode #1805, Neil and Eric talk about how a big client can break your business. Of course, you want to grow the size of the clients you work with. But this mustn't be a strain on your resources and your people. Tune in today to hear how to scale incrementally and successfully. </span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li><strong>[00:25]</strong> <span style= "font-weight: 400;">Today’s topic: How Big Clients Can Break Your Business</span></li> <li><strong>[00:29]</strong> <span style="font-weight: 400;">An example of how a big client could break your business.</span></li> <li><strong>[00:47]</strong> <span style="font-weight: 400;">If you are not set up to deal with a big client, it takes away from your other clients.</span></li> <li><strong>[01:33]</strong> <span style="font-weight: 400;">You have to think long-term when taking on a big client.</span></li> <li><strong>[02:09]</strong> <span style="font-weight: 400;">Why it is also important to consider client concentration.</span></li> <li><strong>[02:30]</strong> <span style="font-weight: 400;">The importance of defining your client profile.</span></li> <li><strong>[03:03]</strong> <span style="font-weight: 400;">Stop it at the start; what Neil means by this.</span></li> <li><strong>[03:26]</strong> <span style= "font-weight: 400;">Slowing work your way up to bigger clients rather than going all at once.</span></li> <li><strong>[03:58]</strong> <span style="font-weight: 400;">Cut toxic clients off as soon as possible.</span></li> <li><strong>[04:24]</strong> <span style="font-weight: 400;">Take on a small project from a big client if you can.</span></li> <li><strong>[04:40]</strong> <span style="font-weight: 400;">That’s it for today!</span></li> <li><strong>[04:40]</strong> <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href="https://marketingschool.io/live"><span style= "font-weight: 400;">Marketing School</span></a> <span sty