How Balto Are Using LinkedIn Ads To Create Demand For A New Category | Episode #20

<p>In this episode, Tukan spoke with the Head of Demand Generation at Balto, Rowen Gray.</p> <p><br></p> <p>Ask most B2B marketers about: "LinkedIn Ads"</p> <p><br></p> <p>And I think the general sentiment/feeling you'll get back will be pretty negative.</p> <p><br></p> <p>👉"They're really expensive"</p> <p><br></p> <p>👉"Google/Facebook ads are better"</p> <p><br></p> <p>👉"Just use organic LinkedIn"</p> <p><br></p> <p>These are the common 'knee-jerk' reactions you'll hear from marketers.&nbsp;</p> <p><br></p> <p>So, why then... if the general consensus is that they're "too expensive" and that "organic is better" - do they still make sense?</p> <p><br></p> <p>Well, according to Rowen from Balto - they make A LOT of sense.</p> <p><br></p> <p>Especially, when you're trying to educate buyers about a new category &amp; create demand from SCRATCH.&nbsp;</p> <p><br></p> <p>And in this episode - Tukan get's to the bottom of just how Rowen &amp; the team at Balto are using LinkedIn ads so effectively as well as what they're doing differently from most others "trying to run LinkedIn ads"</p> <p><br></p> <p>If you want to connect with Rowen to ask him about LinkedIn ads, click <a href="https://www.linkedin.com/in/rowen-gray-5ba052154/">here</a></p> --- Send in a voice message: https://anchor.fm/show-me-the-data/message