How Auntie Anne’s Pretzels Is Taking Social by Storm

<p>Bari Rosenstein, Social Media Manager at Auntie Anne's Pretzels, joins this episode of Social Pros to talk all about her winning social media strategy.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Bari Rosenstein, Social Media Manager at Auntie Anne's Pretzels, is back on the Social Pros Podcast, this time to share her strategies behind promoting pretzels to a growing fanbase.</p> <p>Impressively, Bari works as a social team of one but collaborates with other social media managers in the Focus Brands portfolio and beyond. In this episode, she discusses how Auntie Anne’s likes to use <strong>user-generated content</strong> from its passionate fans to create <strong>relatable social content</strong>.</p> <p>Bari also explains how she <strong>reaches out to influencers</strong> and how a simple gift of free pretzels led to a highly successful campaign during the Olympics.</p> <p>One of the reasons Bari loves her current role is that it’s so open to trying new creative ideas.  That’s why she’s been experimenting with the increasingly popular Auntie Anne’s <strong>TikTok</strong> <strong>channel</strong>.</p> <p><strong>In This Episode:</strong></p> <ul> <li>5:59 – Auntie Anne’s expansion into drive-throughs and beyond</li> <li>8:46 – Where Auntie Anne’s works within the Focus Brands family</li> <li>10:33 – How Auntie Anne’s works with franchisees on larger marketing efforts</li> <li>13:58 – Bari walks us through how they manage the social media calendar</li> <li>16:09 – The reports and KPIs that Bari measures for franchisees and the larger business</li> <li>18:12 – How Bari manages to be a social media team of one</li> <li>23:10 – How the Focus Brands social media managers collaborate</li> <li>26:10 – How Bari gained the trust of her team to post freely on s