How An NFT Pivot Turned A Tiny Mobile Game Company Into A Multibillion-Dollar Powerhouse

<p>Just over four years ago, Animoca Brands was struggling. Revenues at the tiny mobile game business had fallen 25%. Then, its cofounder Yat Siu stumbled across CryptoKitties, an early blockchain-based marketplace where users bought, sold and collected virtual pets. He caught the bug and invested in its Vancouver-based parent, Dapper Labs (then called Axiom Zen), a company now worth $7.6 billion. It was the first of what would grow into more than 150 NFT-related investments.</p>