How an ABM model can increase deal sizes by 25% - Darryll Praill, CRO at Vanilla Soft tells all!

<p>We spoke to Darryll Praill from Vanilla Soft about how they weren't getting big enough deal sizes, the answer to which was to convert from an inbound-based to an ABM (account-based marketing) model. The result? A 25% increase in deal sizes. Listen to the full episode to find out how Darryll achieved this.</p>