How AI Adds Empathy and Impact to Your Social Media

<p>Kate Bradley Chernis, the Co-founder & CEO of Lately, joins the Social Pros podcast to have a chat about the revolutionary power of AI in the content creation and marketing space.</p> <p><strong>Huge thanks to our amazing sponsors for helping us make this happen. Please support them; we couldn't do it without their help! This week:</strong></p> <p><a href="https://sforce.co/2U5DPt4" target="_blank" rel= "noopener"><strong>Salesforce Marketing Cloud</strong></a></p> <p><strong>Full Episode Details</strong></p> <p>Kate Bradley Chernis, the Co-founder & CEO of Lately, joins the Social Pros podcast to discuss <strong>AI</strong> <strong>applications</strong> in the world of sales and marketing.</p> <p>Kate explores why social pros need to look for more interesting and compelling ways to draw audiences in and how Lately is helping users <strong>raise engagement levels</strong> by generating <strong>words that convert</strong>.</p> <p>We hear how important it is for social pros to break down communication barriers using <strong>touchpoints</strong> that trigger nostalgia, memory, and emotion, as well as the various ways AI can make that process easier.</p> <p><strong>In This Episode:</strong></p> <ul> <li>4:17 - Kate gives some background on Lately.ai</li> <li>09:23 - The importance of adding variety to your message</li> <li>11:29 - Why archived content is still viable</li> <li>16:47 - The engagement boosting power of Lately.ai</li> <li>19:26 - The best source material for Lately.ai</li> <li>21:50 - Why AI can’t replace humans</li> <li>23:05 - How empathy ties into working with AI</li> <li>30:03 - How Lately.ai helps both content and social teams</li> <li>32:20 - How AI boosts human interaction</li> <li>34:32 - Kate gives some insights into her ‘Lately Office Hours’ sessions</li> <li>38:34 - Kate’s advice for anyone looking to become a social pro</li> </ul> <p><strong>Resources</strong></p> <ul> <li><a href="https://www.lately.ai/" target="_blank" rel= "noopener">Lately.ai</a></li> <li><a href= "https://twitter.com/